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Posts Categorized / Branding

5 changes the digital era has brought to the ad world

Smart phones, tablets and laptops are few of the many devices that are used in this digital century. Recently, Verizon Wireless created a revolution in their advertising methods. Since they wanted to attract the foot traffic to its retail stores, they introduced an onsite program Stop Motion Studio. In this “attraction”, customers were allowed to […]

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8 Web Design Skills to Develop for a Successful Career

We wrote about web design communities and see how they work. Build networks with influential people in your field and business owners to help yourself land bigger, better jobs. Marketing should be a part of your repertoire of web design skills. 7. Project management Learn to use tools that help you keep track of your […]

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Pitching Responsive Design to Clients the Right Way

As designers and developers, we’re still trying to come to grips with the multi-device web. There’s always something new to discover, explore and learn. So as we keep updating ourselves, our connection with clients who aren’t exposed to cutting-edge developments in design keeps getting weaker. When the time comes for us to pitch responsive design, […]

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5 Great Sites to Follow for Web Design Inspiration

It goes without saying that designers are a creative lot. Having said that, they still need some inspiration when they hit dead ends or to simply keep the motor running. Design galleries and magazines can help them spark discussions, get stubborn ideas out of their heads and on to the screen and improve their design […]

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Best of 2013 – PSD to Responsive HTML5 Blog

2014 is a brand new year and we’re all geared up to publish fresh content aimed to help you out with branding, interaction, usability, graphic design, responsive web development and more. But first, here’s a quick recap of our best (and most popular) content from 2013. We give you our top five blog posts that […]

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5 Branding Mistakes that You Need to Avoid

Branding is what makes your company unique and especially in India. Nano is now being remarketed to the younger generation. Tata made two branding mistakes here: They were selling to the right segment but botched up the brand positioning. They didn’t think of targeting other segments like the younger crowd who can’t afford expensive cars.

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