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Responsive Sites


Will the AMP Project Doom Responsive Design Technology?

Speed is the name of the game in this digital race. Even among the techno giants this truth seems to have stirred a sudden awakening. Every business is trying to speed up their productivity, delivery time and among many other things, their websites. Would you even stay for a second longer if a web page is taking its own sweet time to load? Yeah, none of us would.

Responsive Design

That’s clearly why during the final quarter of 2015, Google announced a technology that helps speed up the mobile web and load articles on smart phones in an instant – Accelerated Mobile Pages aka AMP. This project is an open source initiative to help create mobile optimized content on pages that load swiftly, providing a better mobile web experience.

Okay, there’s probably already a set of questions running in your mind: In which way is this similar or different from the trending responsive design technology? Will my web page need that? Read on to find more:

What is AMP?

For many of us, reading on the mobile web might not be a happy choice due to the slow and crampy experience. An accelerated mobile page at its core is an HTML page that has been designed for super fast loading. Certain components of HTML and CSS are not used, since the platform is completely designed for enhanced readability and speed.

AMP vs. Responsive Web Page

AMP vs. Responsive Web Page

An AMP and a responsive web page both are based on the same fundamental components: HTML, CSS, and JavaScript. But, how different or similar are they?

  • Both types of web pages will work on a mobile phone.
  • A responsive design is focused on adaptability and flexibility; an AMP is focused on speed and readability.
  • AMP is ideal for static content and things like web forms are not supported; a responsive design can handle them with ease.
  • Responsive designs demand complete re-design of the site; AMPs can work with existing site.

User Experience

User Experience

Wooing your visitors with a great user experience favors your business and makes them keep coming back for more. More than immediate business, it builds a sense of trust in your service, opening channels for constant sharing and engagement. Trust me, this isn’t overrated!

That apart, no one can forget Google’s mobile-friendly algorithm update released last year and how every business went in a frenzy to go mobile-friendly. To overcome the situation, going responsive was the easiest solution that rendered free-flowing web pages regardless of the screen sizes.

This time for your site to be on Google’s good book, providing a mobile-friendly user experience with lightning speed might be mandatory. And, here’s where AMPs come – web pages optimized for speed.

Does my website need AMPs?

AMP Technology

Well, that’s an inevitable question we all need to face sooner. As the name suggests, it’s for mobile only. At least, at the moment. Companies that have adopted AMP technology till now have all been news publishers who are in need to optimize their reading content. If you are a website delivering published content to mobile users, AMP it is.

However it has limitations with respect to web form loading and other layout aspects that makes it a secondary choice compared to responsive web design. Things said and done; though it’s not now, it will come soon. There’s news that Google might start directing traffic to AMPs by February 2016. Let’s keep a watching eye on the possible impact it will bring in the days to come.

Meanwhile tell us, do you think AMPs will sweep off responsive web design altogether? Share your comments below.


Have You Tried Mobirise? – The Bootstrap Based Mobile Website Builder

Say front-end frameworks and you are flooded with numerous options. But choosing the best pick out of the lot is challenging. Among the available frameworks today, Bootstrap is the irrefutable hero. This front-end framework is built with HTML, CSS, and JavaScript which aids in developing responsive, mobile first projects on the web. Faster and easier, it is made for people of all skill levels, devices of all shapes, and projects of all sizes. The best part is that Bootstrap is open source and completely free. Its resizable grid system, on-demand JavaScript plugins and easy integration into existing websites will make this your dearest framework.

Okay now, how about a website builder based on the awesome Bootstrap framework that lets you create mobile-friendly sites just by few drags and drops? That too, for free? I know it’s exciting. Mobirise, it is. Let’s dig in:

What is Mobirise?


It is a cross-platform web designer that lets you build mobile-friendly, responsive websites. The framework is developed based on Bootstrap 3 and employs responsive HTML, CSS, and JavaScript frameworks. The interface is more like an app with no complex menu system, no hidden right-click options; just a few buttons to click through and panels to navigate. It lets you select various types of “blocks”, place them on pages, and customize them. And did I mention Mobirise offers all these for free? Yes, you heard it right.

What all you can do with Mobirise?


With the various ‘drag and drop’ blocks that Mobirise offers, you can put your imagination into play. Whether you want your background to be colored, use an image, or want a YouTube video to be playing; anything and everything can be done with its blocks. You can choose color overlays, set static backgrounds to be parallax and change the ratio of opacity.

You also have options to include full page headers, menus, media, multi-column content, links to social media, tables, and footers. Multiple pages can be created by adding one or more blocks to a page. Buttons, typefaces, and the text color can fully be customized and you can choose to fix text’s visibility. All these without any coding! Mobirise also lets you preview your design in desktop, tablet, and smartphone viewports.

Once your design has been done and ready, you have the liberty to save your site to your local drive, FTP it to your own host, Google Drive, or GitHub. How easy is that?

Why should you try Mobirise?


First, Mobirise is newbie-friendly i.e. it’s easily accessible for people who are new to building web content and allows easy tweaking and addition of new features. Second, Mobirise is free!

That apart, Mobirise is loved by Google. According to the recent Google Test, sites made using Mobirise are 100% mobile-friendly. It is built on one of the most powerful mobile first frameworks Bootstrap 3 and is also fully responsive, offering automatic mobile optimized websites.


So, is this bad news for hardcore web designers? Nah-ah. Honestly, Mobirise doesn’t cover all aspects of web designing that would undeniably need a highly skilled designer’s brain. Sure, Mobirise will allow anyone with a flair to design to create a great site. But not an extraordinary one.

Talk to us and get to know what extra charm a skillful designer could add to your website.


3 Essentials You Must Know About Responsive Typography

As with any technology, trends in web designing have grown multitudes. Smartphones with more internet-based functions have become the game today which were once considered unthinkable. With mobile phone users increasing day-by-day, the quality of user experience has become an indispensable factor. People will never vote for websites that give them a hard time.

There are many avenues to enhancing user experiences like improving loading speed, better images, etc. One main aspect that has been overly underrated is how the text appears on your page. Technically, the typography. The concept of responsive typography comes in handy here that ensures optimal readability of your content on any device viewport. Here are 3 essential elements you need to know to get your typography right:

Typeface a.k.a Font

Typeface a.k.a Font
The choice of your font has a lot more impact on the user than visual and technological consequences. It tells the mood or tone you project. With umpteen number of web fonts to choose from, zeroing in on the right one is a challenge. Usually the choice falls between serif and sans serif. A serifed typeface has a bold touch while a sans serif feels modest. Apart from the age-old serifs that are just right for any business, growing fan-base is for handwritten fonts. They give a sense of human touch that go very well if your site wants to portray a more personal image. For most fonts if the body text size is above 12 pixels, they will work just well.

Size Matters

It is definitely not your personal preference alone. It depends on reading distance. The metric size for computer desktops and printed materials hugely varies. The same applies for mobile devices too. The further away you are from the text, the bigger it needs to be and vice versa. You constantly have to compensate based on the reading distance. Screen resolution has a say in this. The higher the screen resolution, the more obsolete the standard becomes. However, 16 or 17-pixel Georgia is the ideal size that better preserves readability and gives a comfortable reading experience.

Line height and contrast

Line height and contrast

When the reading distance is more the text becomes blurred, or technically, pixel smeared. Giving the screen text a little extra line height than printed text is a good approach. 140% is an ideal norm. Coming to contrast, screen typefaces were originally designed to be displayed black on white. In recent days high contrast screens are in trend, hence using either a dark grey for text or a light grey for the background enhances the overall appeal of your site.

So, here they are. Remember when coming to responsive design,finding a right balance with these elements is crucial. There are lots more than just perfecting them or following standards.

Talk to us and know more about choosing the right typography that makes a difference.



A Simple One Page Guide to Boost Your Mobile Search Rankings

In context of the widely popular Google mobile search algorithm update, what’s been done is done, guys. There’s no way out. If you want to survive as a profitable business, small or big, you should kick-start your mobile friendly action plan now. Here’s a simplified guide to boost your mobile search rankings and earn that tiny but potent tag that reads “Mobile Friendly” to your URL.


You have two major options here. You can either change your entire mobile set-up which will give you guaranteed and more effective results or you can choose to simply optimize your site for the mobile by making a few changes. Everyone has different requirements and resources at the end of the day. So it’s wise to think about what’s best for your website and take necessary steps. One method is not the answer to all. This brief guide will help you figure out the best way for you to boost your search rankings and become mobile friendly. The way Google wants. All of the options below meet Google’s requirements.However, each one of them (to be perfectly honest, except responsive web design) has its own bitter-sweet downside to it.

Responsive Web Design

For almost everyone, this is the best option at hand. A responsive design ensures that your website URL shows the exact same HTML on any device that exists on this planet. Your content will always be clear and readable because the site will adjust itself to whatever screen it is being displayed on. This also means that your site will load faster which will help Google to find you much more easily by crawling and indexing into your website’s content faster.

Dynamic Serving

Another similar approach is to have an adaptive web design which also ensures you have only one URL. The only difference is that the HTML changes when opened on mobile. Hence the name, dynamic server. The DS will recognize the kind of device your website is live on and adjust its content accordingly. The reason why it’s a less preferred option compared to responsive web design is that this kind of user-agent detection can cause serious errors. The last thing you’d want is to annoy online visitors.

Mobile Site

One of the primitive methods of making a website mobile friendly was a good old construction of an entire new website for the mobile. Though you will be meeting Google’s requirements, the drawbacks are something to think about. A, you will have to maintain double the amount of content and B, Google will have to find you twice which is less likely than it finding you once. And lastly, if a mobile link is clicked on a desktop, serious problems can occur.
If you are already mobile friendly but Google thinks you’re not mobile friendly enough, the following guidelines will help you. These little changes can convince Google that you are Mobile friendly enough for people to find you.

  • Make your content short and sweet as possible.
  • Simplify layout, text and important information.
  • Use only vertical scrolling
  • Opt for full size images
  • Avoid bad software
  • Increase page load speed

So there you have it. You’re pretty much all set now to draft the perfect action plan to boost your mobile search ranking. Good Luck and blast off!


Got a Small Business? Why Be Mobile Friendly Now or Die


The new mobile friendly bias by Google has taken over the online community by storm and small companies around the world are dreading over it rather than embracing it. The recent (April 21) Google Algorithm update that instantly gained popularity as the “Mobilegeddon” or the “M Day” is actually the best thing that can happen to your brand’s SEO. So instead of blindly following the crowd, do something about it to turn things around to your advantage. Why should I care about this? Well, firstly it’s a Google update, the king of search.What Google says will most definitely impact your SEO. Also statistics tell thata majority of websites are still not mobile friendly.And this is annoying customers, Google’s most precious users.

Your Best Bet, Responsive Design.


This is in fact Google’s first preference. If you don’t have a responsive site yet, you might either have a separate one for mobile or nothing at all for the mobile. Either case, thenew updatecould badly hurt your ranking. There are various ways to go about optimizing for mobile, but then again you don’t have a lot of time to make a choice. Still again you don’t need to because the best thing for you is to go Responsive. Mobile comes in various different sizes, dimensions and resolutions. A responsive site will ensure your content is displayed coherently and quickly on any device that exists on this planet. If your data isn’t easy to read on certain devices or if it takes a little longer to load on certain others, your users will leave your website. So small businesses, responsive design isn’t just an added advantage anymore, you literally need it to survive and for Google to like you which let’s face it, are both the same thing.

A Deeper Inspection

Let’s talk numbers. 67% of mobile internet users indicated they would be more likely to purchase a product or service from a business that built a mobile friendly website. 61% of them also said that they’d leave a site that’s not mobile friendly. Now you do the math. If you fear mobile optimization out of financial constraint, you need to understand that it is an investment. You don’t have to create full-featured applications and websites for each device. Responsive web design makes it easy for you to devote your development time to your website with a great presence on mobile without any additional resources expended on mobile. That’s where you might make the mistake of spending more than you need to. Be smart about it and give your customers what they want without compromising.

What Is Special About this Update?

Unlike Google’s previous updates, this new search algorithm measures changes in real-time. So even if you come to your senses and become mobile friendly now, Google will still boost you up to a higher ranking and put you on the nice list.


But keep in mind. The more you wait, the more customers you’re losing. Time’s ticking. Make friends with mobile now!