After countless articles, rumours and speculations, the thought of building a parallax scrolling web design based site has become both a web designer’s and an SEO analyst’s nightmare. The biggest blunder of parallax scrolling web design based sites predominately seems to be its relationship with search engines. Let me put this out loud and clear to you.Parallax Scrolling is definitely just a design technique. I mean, of course it has its benefits for your business but primarily it’s just a really cool design trend. How much ever the internet community has dished about the trend, supporting claims that the trend has essentially faded, it’s up to you as an individual institution to judge. Can you afford to lose visitors for heightened credibility and User experience? Do you wish to stand out and create curiosity?
The “WOW” Factor
“The Parallax designis a step away from pragmatism and functionality toward novelty and visual appeal” says Eric Jaffe on the Fast Company. Working in a creative field, it is imperative to provide your clients with the latest in the way of features, design trends and to have a way to create such sites to suit their modern day criteria. Today, everyone wishes to stand out and do the extraordinary. That’s why you need to lay your hands on every opportunistic competitive edge you can get.
Your SEO is NOT Doomed
People have been saying that most Parallax scrolling web design based sites are not SEO friendly.I’m not a literature doctorate here, but I can certainly see the misconception in that sentence. All hail readers, you can most definitely build an SEO friendly parallax scrolling website. I can clearly see how such a misconception was born in the first place. The root of all this speculation stems from another misconception that all parallax design websites are one-page sites, which is also obviously not true. The solution here is to have multiple pages on your website. That’s pretty much it.
No, It’s Not for The Mobile
Sure, mobile is taking over the throne and everyone’s going nuts for the new promising platform. But would you rather have a mundane reputation on the whole or have a super cool audience following you on the web and leave things normal on the mobile?
What I’m trying to say is that you don’t have to sacrifice great design for the inability to show it on Mobile. Leave parallax design out for the mobile. You’ll still be scoring on the web.
If you can see the pattern here you would realize that the problems don’t rise from the curses of Parallax design itself but rather from the unprofessional ways of thinking, execution and architecture of the design.
If you feel passionately about the web as I do, then you must be ready to take all the pain to work around the challenges Parallax scrolling web design based sites impose. Do you have a unique story to tell the world? Demand them to scroll down!
So, what do you think ?